Flaminia Veronesi in London for Selfridges’ Holiday Windows

For its holiday windows this year, Selfridges has invited Flaminia Veronesi (b. 1986) to bring her touch to the Oxford Street department store in London. In each of the Play with Fantasy (2024) windows, Veronesi has created three parallel dimensions that explore the fantastic through different media and imaginaries, crafting a perfect atmosphere for the festive season.
“Flaminia Veronesi invites us to suspend disbelief, to enter a symbolic representation of our world, and to awaken to the Wonder that surrounds us,” reads the press release from Galleria Tommaso Calabro, which represents her. “Hybrid creatures and post-human landscapes suggest a vision of the world in which everything is interconnected and in constant transformation. Each of us, through the infinite transformative power of Play and Fantasy, can imagine and share new horizons and new ways for human beings to be a part of it.”